Now that you’ve decided to start your own business, you are probably wondering how you go about marketing your products and services? And possibly what marketing resources will be best for you.
There are several avenues that you can take but what is going to get you the greatest return on investment? Well that depends upon your product and who your intended customer may be.
Print materials, as old school as they can be, are still very important to have as one of your marketing resources. You’ll always want to have business cards on hand every where you go in case you meet a potential customer. Flyers and brochures are great to give potential customers more detail about your services. These are great to give out at trade shows and expos. Newspapers and direct mail are more popular with older established adults – retirees and grandparents, while social media is big with your younger clientele and families.
Facebook can be a great way to reach a large number of potential customers with a small investment of money. For as little as $10 you can reach thousands of people and Facebook is great for all kinds of products and services. Not to mention just having a Facebook page with valuable content will make your business more credible.
Join different groups on Facebook to reach target markets. This is a free advertising avenue and can produce great results.
If you are looking for feedback from your customers and friends, social media can be a good source for finding out how your customers feel about you and your business – both good and bad.
Don’t forget about social and civic groups and the chamber of commerce. These organizations are great for networking opportunities and word of mouth advertising. They are also good practice to learn how to sell yourself in front of potential customers. While some may require a membership fee, the benefits may out way the cost, and of course it’s a business expense.
Get involved in your community, getting your face in front of as many potential customers as possible is always the best advertising. Once they get to know and trust you they will not only be your customer but refer their family and friends to you as well.
Participate in as many events as possible. Do craft fairs and business expos. Make sure the events are being held in locations to attract the most traffic possible. While small events are great and usually promote a special charity or cause, will it be the most beneficial event for YOU?
Larger events in higher traffic locations are generally better attended by the public, simply because they are easier to find and accessibility is usually better. As in real estate – location, location, location. Events on major streets will attract people just driving by and seeing the signs, plus most are familiar with WHERE a specific building or location is on a major street rather than those tucked away in a neighborhood.
These are all great ways to grow your business, and fairly inexpensive when just starting out. As you get more well known by way of these events, you’ll be able to start building a clientele who will also help you market your business to friends and family.
Next step – a website and e commerce store….?