Helpful Tips Category

I’m new to the special events world. Help!

March 24th, 2019 by Arlette Mendenhall

Everyone at one time was a “newbie” to the world of special events. You already know you have a marketable item, but what next? Don’t be intimidated The first time you set up at a special event is always an intimidating experience. But it needn’t be. Be confident in the quality of your product. You’ve… [read more]

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How to build an attractive table display

December 16th, 2016 by Arlette Mendenhall

Attracting the customer to your booth /display, sounds simple right? But have you really taken a good look at your presentation? It may look good to you but what does the customer REALLY see? Too many vendors truly “flat line” when it comes to setting up their displays.  And I do mean flat line!  How… [read more]

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Marketing Resources – What’s best for my business?

November 7th, 2016 by Arlette Mendenhall

Now that you’ve decided to start your own business, you are probably wondering how you go about marketing your products and services? And possibly what marketing resources will be best for you.  There are several avenues that you can take but what is going to get you the greatest return on investment? Well that depends… [read more]

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How to sell your product and yourself

October 7th, 2016 by Arlette Mendenhall

So you’ve spent hours and money making your products.  You’ve invested in displays and props. You’ve ordered business cards, brochures and even a website or e commerce store. So now what? Now you have to learn how to sell your product and yourself. Do you sit back and wait? Absolutely not.  Now you need to promote more… [read more]

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Why are Business Cards Important?

August 20th, 2016 by Arlette Mendenhall

Business cards and brochures. What do they say about you and your business? Well if done correctly they can say a lot. If done poorly they can say a lot also, but not necessarily what you want. But why are business cards important? Your business card is your customer’s first impression of you and your… [read more]

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Your Go To Craft Expo Checklist

July 20th, 2016 by Arlette Mendenhall

Every event presents it’s own set of circumstances and situations making setting up your booth a creative adventure. However there will always be certain items you should have with you for any event. Here is our ultimate Craft Expo Checklist! A smart move is to designate a tub strictly for this purpose and keep it stocked… [read more]

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